Position Jaguar Land Rover within the world’s most desirable brands

In partnership with Jaguar Land Rover's global team, AVANTGARDE has been pivotal in enabling customers to live the exceptional. 

Our strategic and creative interpretations of modern luxury have been pivotal in the development of luxury race suites across Europe, Defender House in Vienna, Range Rover at Art Basel Miami and autoshows throughout China – all leaving a resounding impact on the market. 

Immersed in the rich heritage and forward vision of JLR, we have reimagined luxury spaces and propelled the brand to the world’s most discerning customers. Our role in crafting the future narrative of this esteemed automotive icon has been transformative.  From the bespoke, art-led experiences in Miami's Art Week to the curated European drive programmes, the exhilarating Defender House experience, to the commanding presence at Guangzhou's grand auto exhibitions, our partnership with JLR is a testament to setting global standards and fortifying a powerful brand message that enables customers to live the exceptional.