General Motors - The Durant House
challenge
Building a premium lifestyle platform in the Asian market for its inaugural exhibition tour.
response
The Durant Guild, a premium lifestyle platform by General Motors, partnered with AVANTGARDE Shanghai for its inaugural exhibition tour, "The Durant House." In Shenzhen, our team designed 6 interactive areas for audiences to explore and interact with.
Impact
The experience began with an immersive gallery where visitors became co-creators and embarked on a dynamic journey featuring sound, light, inspiration, and the lifestyles offered by The Durant Guild.
The VIP Whisper Events for the ultra-luxury electric sedan Cadillac CELESTIQ, and a Family Day with insect hotel workshop for children, elevated the brand experience to another level.
