[LONDON, UK — 25thOctober 23] — Pushing the boundaries of brand storytelling and creativity, Avantgarde proudly announces the launch of the International Creative Collective. This revolutionary initiative, championed by Avantgarde's International Executive Director, Stuart Bradbury, and spearheaded by International Creative Director, Phil Bucknell, heralds a new era of brand experiences on a global scale.
The International Creative Collective is a formidable assembly of seven international creative and design luminaries, all hailing from the esteemed ranks of the Avantgarde Group. With specialisations ranging from spellbinding storytelling to next-level space design and pioneering digital innovation, the Collective is poised to redefine the contours of brand experiences for Avantgarde's global clientele.
Integral to the Collective's ethos is a deep engagement at senior client echelons, ensuring a flawless melding of inspirational creativity with critical brand and commercial objectives. Their mission is unwavering: to constantly refine Avantgarde's creative palette and orchestrate unparalleled international brand experiences for clients and collaborators.
Stuart Bradbury, reflecting on the inception of the Collective, states, "We are already seeing the creative innovation and benefits that the Collective are infusing into our international pitches and projects. Truly, this is just the nascent stage of the monumental impact we anticipate."
Echoing Bradbury's sentiments, Phil Bucknell adds, "It's an immense privilege to helm such a talented and diverse ensemble of international creative maestros. The synergy within the Collective is palpable, and the future holds boundless potential."
With a multifaceted mandate, the Collective aims to:
Continuously evolve Avantgarde's creative offering, fortifying its stature as a global frontrunner in brand experiences.
Foster and mentor the agency's in-house creative and design prodigies.
Lead the vanguard in the creative trajectory of the international pitch task force.
Ignite and invigorate the Avantgarde Group with unrestrained creativity and innovation.
Infuse the spirit of the creative zeitgeist in every endeavour.
